We recently heard the Baltimore-based studio, Post Typography speak at the Art Director’s Club. Upon looking at their website, we found this really cool poster that is perforated and folds into a flip-book. What an extremely innovative approach to concept and execution! I think what’s most impressive is how the poster manages to display the information clearly in its static format, even with the somewhat fragmented type. It’s also an interesting example of how the content represented dictated the form of the communication, which can operate on two distinct levels depending upon the level of viewer interaction. The firm describes the poster as something that “literally converts from static broadside into an example of the time-based media showcased at the festival.”
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